Augmented Reality is About to Get Really Real

Augmented reality on smart glasses

You’re going to be hearing a lot more about augmented reality (AR) this year. And experiencing it in new ways that will blow your mind soon. That’s because AR technology recently took a major leap forward.

For those who don’t know, augmented reality is when your real-world environment is augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. Augmented reality is different from virtual reality (VR). Virtual reality replaces reality with a simulated one. While augmented reality can integrate digital information into your environment in real-time. So imagine walking down a street in Boston, and being able to use your iPhone (or smart glasses) to get the history of a historic building.

In 2012 a company called Meta, working with a team of renowned neuroscientists and digital innovators, entered the (AR) market with the first see-through glasses allowing wearers to manipulate 3D content using natural hand gestures.

Now Meta claims to have taken AR to another level. A group of tech influencers who were fortunate to experience a recent demo of Meta’s next generation augmented reality technology were completely blown away. Famed futurists Robert Scoble calls it the most important demo since the Macintosh and the most interesting demo in his life. “I’m still saying wow five-day later”.

People were so amazed by the Meta (AR) demonstration that the company put together a compilation of reactions from leading tech leaders and artists like Check it out.

Meta is showcasing its new (AR) creation at Ted Talks February 17th and I will bring you that talk as soon as it’s made available. In the meantime check out this page with over 40 augmented reality videos that show how some companies are using AR to showcase their wares.

For a jazzier, more creative explanation of the merging of physical and digital worlds in AR, check out Jason Silva’s  Augmented Reality Revolution Shots of Awe video below:

Have you had an AR experience? Share it in the comments below.


Comment via Facebook